I gather that there is, nowadays, a demand for muffins. I’ll bet they’re not advertised as elegantly as were Murphy’s Muffins in the Freeman’s Journal of 22 April 1845.
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MUFFINS — MUFFINS — MUFFINS
THESE DELECTABLE APPENDAGES to the TEA-TABLE can be had, fresh every day, at 10d per dozen at MURPHY’S BELFAST CONFECTIONARY HOUSE, 157, CAPEL STREET, and 68, DAME-STREET.
NB — MURPHY’s ONLY are GENUINE.
‘Tis custom now, at close of day,
Before the hour of nine,
To take a cup of Congou tea,
With MURPHY’S MUFFINS fine.
His Muffins are both pure and sweet,
At morning, noon and even,
And they are bought in CAPEL-street,
At number ONE-FIVE-SEVEN.
‘Tis pleasure’s task, through time’s career,
To give a zest to life —
The young and innocent to cheer,
The unmarried maid, and wife;
And to enjoy this pleasant treat,
These MUFFINS pure are given,
In MURPHY’s shop, in CAPEL-STREET,
At number ONE-FIVE-SEVEN.
To invalids, whose ailing hours
Bid appetite be still,
The MUFFINS have the happy powers
To meet their anxious will.
And ladies fair, whose tempers sweet
Make earth itself a heaven,
Are pleased to visit CAPEL-street,
At number ONE-FIVE-SEVEN.
157, Capel-street, April 8th, 1845.
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The compulsory waterways link? Oh, er …. Perhaps this to this.
Irish waterways history 