Troll on over to WI’s website where you can download the Draft Marketing Strategy 2011–2016. The current version has no images (thank goodness) — and no (or very few) numbers for tangible outcomes.
The annual marketing spend by Waterways Ireland is approximately €1million per annum with additional funding of approximately €2million being leveraged from other organisations to support the inland waterways sector.
“But what good came of it at last?” quoth Little Peterkin.
“Why, that I cannot tell,” said he, “but ’twas a famous victory.”