Marketing

Troll on over to WI’s website where you can download the Draft Marketing Strategy 2011–2016. The current version has no images (thank goodness) — and no (or very few) numbers for tangible outcomes.

The annual marketing spend by Waterways Ireland is approximately €1million per annum with additional funding of approximately €2million being leveraged from other organisations to support the inland waterways sector.

“But what good came of it at last?” quoth Little Peterkin.
“Why, that I cannot tell,” said he, “but ’twas a famous victory.”

 

 

 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.