Tag Archives: mystical waterway

Ireland’s mystical waterway

Mystical logo

Perhaps you’ve noticed an outbreak of strange stickers on Shannon hireboats, proclaiming that the river is “Ireland’s mystical waterway”. Cynics will dismiss this as just more marketing bollocks, in this case associated with the claim that the Shannon, which is in the middle of Ireland, is part of something called “Ireland’s Ancient East“. I do wish that, when marketing dudes get these brainwaves, they’d keep them to themselves.

But wait! What if we’re all wrong? What if the Shannon really is a mystical waterway? After all, wasn’t there recently a miracle in Athlone?

Mind you, you may need an encounter with spirits yourself after reading that lot: the spirits that come in 70cl bottles.