Tourism and beer

According to Padraig Cribben of the Drinks Industry Group of Ireland [which seems to include the brewers of the beers we don’t drink],

[…] the latest figures I have seen show that 35% of foreign tourists do not move outside Dublin. That creates a massive challenge. That challenge is being addressed, initially through the Wild Atlantic Way, but even if one looks at the figures for that, my understanding is that while it was very successful last year, two thirds of all visitors to the Wild Atlantic Way were domestic visitors. There is still a great deal of scope there and it will pay more dividends over time.

There is an initiative due to happen in 2015 which is being broadly termed “south and east” and involves a trail from the Boyne Valley through to the heritage centres in the south east. In 2016 or thereabouts, a whole waterways section will relate to the Shannon and the canals to increase the dispersal.

Jolly good, but why is the drinks industry announcing this? Whose initiatives are these? Who else is involved? More info and links welcome, please.

By the way, Mr Cribben also said

The other point to make is that the Irish pub is unique. It is not just unique here, it has been replicated around the world.

I’m still trying to work out what “unique” means there.

Folk seeking interesting Irish beer should start with the Beoir directories.

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