Re-invention or re-creation?

I realise that many folk visit this website in order to find out what is hip and trendy, cool and with-it, in all sorts of fields, from beer to boating, casual dining to cost-benefit analysis. So, in order to keep readers down wid da kidz in da hood [as the young folk say], I’ve been checking out the latest, baddest [which means ‘goodest’, I gather, or what in the old days we would have called ‘best’], grooviest developments on tinterweb. It’s a thing called FaceTweet, and those cool dudes at Waterways Ireland have one of them. Hep to the jive, daddy-o [which means ‘How perfectly splendid, old boy’.]

As far as I can see, FaceTweet is in general intended for folk whose attention span renders them unable to read more than a single paragraph of continuous prose. But brevity is sometimes the soul of wit and good goods come in small parcels [sentiments for whose veracity I have not found peer-reviewed evidence]. And I was interested in Waterways Ireland’s self-description on the page:

Waterways Ireland is the Recreation Authority for over 1000km of Ireland’s Inland navigable waterways.

That phrase, Recreation Authority, does not occur in Waterways Ireland’s Business Plan 2015 [as approved by the North South Ministerial Council on 18 December 2014 and screwed up by the Council shortly afterwards] or in its Corporate Plan 2014–2016 [ditto]. Nor, according to its own search engine, is the phrase used on Waterways Ireland’s proper website [the search engine rather bafflingly reports “We don’t have any refiners to show you”].

Yet the concept of Waterways Ireland as a Recreation Authority is almost entirely in tune with the thinking underlying both of the plans and it is the neatest encapsulation I have yet seen of what WI is about.

I put in ‘almost’ there because the Corporate Plan‘s Executive Summary includes this:

Central to our vision for the future is the development of recreational, heritage and environmental opportunities that link people, history and nature, providing both local communities and visitors with compelling reasons to spend more time in the waterways environment.

While I’m all — well, somewhat — in favour of heritage and environment, the words seem to sit uneasily in that sentence: added as a form of ritual obeisance to the shade of Michael D Higgins, who ripped the rivers and canals from the sheltering embrace of the Office of Public Works engineers and proclaimed the waterways to be heritage artefacts. Heritage is no longer of great interest to TPTB and most people’s experience of it [whatever it is] is as entertainment or recreation; much the same applies to environment, which — for most people — is of interest only as providing a scenic background for more interesting activities.

So both heritage and environment can be subsumed under the heading of recreation, leaving Waterways Ireland with a neat, well-focused description of itself, a subheading for its title, and one that matches its Mission and Vision.

Mind you, it’s not entirely clear what a recreation authority is — Google finds relatively few [129000] instances of the term’s use, most of them in the Americas — but that might be no harm.

Waterways Ireland — the recreation authority

Hep to the jive, daddy-o: I like it.

 

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